After a quarter-century of quality service, a highly-esteemed Georgia roofing company had serious concerns about how they will advance into the next 25 years.
Over the years, the Chastain brand has endured quite a bit of change. They faced a challenge that so many companies experience: the decade to decade hop from one logo to the next in an attempt to create some sense of identity. A quarter of a century later and they had found themselves in somewhat of an identity crisis.
After spending time with their team, we learned that there was a recurring theme used to promote their business. Lightning struck. We now had a strong vision for how to create a distinct presence for Chastain.
In the past, Chastain was never able to truly develop an identity. The addition of the lightning bolt electrifies the Chastain brand, while also educating their customers who to call when lightning strikes. Our work on this rebrand helped them to become proud of their history, and allow them to look forward to the future with confidence.