The Narrow Path

The discipline of excellence is a narrow path.

This prestigious rural Georgia asset management firm has been helping individuals invest and become financially stable since 2002. In the summer of 2019, we worked together to craft an identity that best reflects their genuine style of class and spirit.

derbent
derbend_narrow-path

Derbend is the name of a village tucked away near the highest point of the Caucasus Mountains in Dagestan, a region in southern Russia. Chip, the founder of Derbend spent the early 90s in this region, helping local businesses get on their feet and gain financial stability. This experience motivated and inspired Chip to found Derbend, which translates to “the narrow path."

derbend_transformation

In our research, we discovered the original Dagestan village's ancient Coat of Arms. The emblem is decorated with symbols of the beautiful surrounding landscape and the stronghold which protected citizens from the Russian Czar's troops in the 1800's. The Derbend logo pays homage to the Coat of Arms and introduces the narrow path theme that the Derbend brand is founded upon.

Derbend_Animation
Derbend_Mobile-1
derbend_stationery
derbend_notebook
Coffee cup design
derbend_wallet

Derbend is one of those rare companies that has such a unique history and story behind their brand. During this project, I learned the benefits of having a visual identity with a unique story to tell. The brand we uncovered came together so perfectly, helping me realize how much I truly love working with clients to help tell their story.

Derbend_Website

"Pursue some path, however narrow and crooked, in which you can walk with love and reverence."

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Henry David Thoreau

Let's start a new project together.

314.346.7571   |   neil@neilshastri.design

© Neil Shastri 2020