This prestigious rural Georgia asset management firm has been helping individuals invest and become financially stable since 2002. In the summer of 2019, we worked together to craft an identity that best reflects their genuine style of class and spirit.
In our research, we discovered the original Dagestan village's ancient Coat of Arms. The emblem is decorated with symbols of the beautiful surrounding landscape and the stronghold which protected citizens from the Russian Czar's troops in the 1800's. The Derbend logo pays homage to the Coat of Arms and introduces the narrow path theme that the Derbend brand is founded upon.
Derbend is one of those rare companies that has such a unique history and story behind their brand. During this project, I learned the benefits of having a visual identity with a unique story to tell. The brand we uncovered came together so perfectly, helping me realize how much I truly love working with clients to help tell their story.