After seven years of steady growth, a small Peachtree City design firm took a bold step towards expanding the scope of work they provide. With a carefully chosen name change, they needed an identity to match their new brand.
The color palette we chose is a very conscious decision to move away from the pale face that preceded the present brand. With a powerful contrasting color, we pumped some energy into Harbinger to give it the oomph that was severely needed.
On top of that, we decided to give the brand a little more personality and design a custom logotype to boost company confidence and pride.
Prior to their rebrand, the team at Harbinger earned a solid reputation for helping local business owners craft their identity through design. After focusing their energy on helping others, they were able to treat themselves, and now can walk the walk with confidence.