Based out of Tennessee, Sana Animam Botanicals is a forward-thinking CBD start up company. With a special focus on healing, they were looking for a bold way to tell their story.
"Sana Animam" is a Latin word that translates into English as: Healthy Living. After being named by founder, Tristan Simpson, Sana Animam's identity would require a concrete visual that contrasts its lesser-known title. With that challenge, we embraced Sana Animam's plant-based roots and adopted the "tree of life" as their champion.
Our goal was to create a color palette that supports the ever so invigorating energy of our tree of life. Cliche CBD greens were all too obvious. We needed Sana Animam to reflect the feeling of healthy living, and a life without pain.
With their new identity, Sana Animam is now better suited to tackle their endeavor: to provide natural pain remedies, leading to a more healthy lifestyle.